For creators, YouTube merch has become more than just a side hustle, it’s a way to connect with fans, build brand identity, and generate reliable revenue. Whether it’s a simple custom t-shirt, a hoodie, or branded promotional products, merch turns viewers into loyal supporters. But where do YouTubers actually source their merch from? The answer depends on the creator’s size, budget, and long-term vision.
In this article, we’ll explore the most common ways YouTubers create and sell their merch, from print-on-demand services to wholesale apparel, and highlight trusted partners like Logoblanks, who help influencers, bands, and streamers produce retail-ready drops.
1. Print-on-Demand Services
For new or smaller creators, print-on-demand services are often the first step. Platforms like Spring (formerly Teespring), Printful, and Redbubble allow YouTubers to design merch, upload their artwork, and start selling instantly.
Advantages
- No upfront investment.
- No need to manage inventory.
- Fulfillment and shipping are handled automatically.
Drawbacks:
- Limited profit margins.
- Less control over product quality.
- Basic product options compared to custom manufacturers.
Despite limitations, POD services are a low-risk way for creators to test demand before moving to more advanced merch strategies.
2. Creator Merch Companies
As channels grow, creators often partner with merchandising companies that specialize in working with influencers. These companies handle design, marketing, and fulfillment. Popular examples include Logoblanks, Crowdmade, Fanjoy, and Represent.
- Best for: Mid-to-large YouTubers who want higher quality and a hands-off approach.
- Perks: Professional-grade designs, limited edition drops, and wider product selections.
- Consideration: These companies are selective and typically work with established creators.
3. YouTube’s Merch Shelf Integration
One of the most convenient options is YouTube’s built-in Merch Shelf. Eligible creators (usually with 10,000+ subscribers) can integrate stores from partners like Spring, Spreadshop, or Merchbar directly under their videos.
- Why it works: Viewers can purchase merch without leaving YouTube.
- Great for: Maximizing visibility and converting fans during peak engagement.
4. Wholesale Apparel & Local Print Shops
Creators who want more control over quality and branding often source from wholesale apparel suppliers and partner with a local print shop. This approach allows for custom screen printing, embroidery, sublimation, or direct-to-garment (DTG) printing.
Benefits:
- Higher quality control.
- Better profit margins.
- Ability to create premium custom t-shirts and hoodies.
Best for: Creators who want their merch to feel more like a clothing line than basic fan gear.
5. Custom Manufacturing for Established Creators
For top-tier YouTubers with massive audiences, merch often goes beyond blank apparel. They work directly with manufacturers to create custom products, from unique hoodie designs to fully branded accessories.
- Advantages: Complete control over fabrics, cuts, packaging, and designs.
- Drawbacks: High upfront costs, long lead times, and complex logistics.
This route transforms a YouTuber’s merch line into a standalone brand, often rivaling traditional retail.
Logoblanks: A Trusted Partner in Custom Merch
For YouTubers, streamers, and influencers looking to create merch that stands out, Logoblanks is a trusted production partner. Logoblanks helps creators bring their vision to life with retail-ready drops, from custom t-shirts and hoodies to embroidered hats, tote bags, stickers, and drinkware.
Whether you’re launching affordable merch for giveaways, planning exclusive promotional items, or building a full line of promotional products, Logoblanks provides the expertise and quality to make your brand shine.
Choosing the Right Path
There’s no one-size-fits-all answer to where YouTubers source their merch. The choice depends on goals, budget, and brand vision.
- Small creators – Print-on-demand for low-risk entry.
- Mid-size creators – Merch companies or wholesale apparel for better quality.
- Large creators – Custom manufacturing and hybrid models for full control.
The merch industry continues to grow, and with partners like Logoblanks, creators can confidently scale from simple t-shirts to complete branded collections.