If you’re a creator looking to turn your audience into loyal customers, choosing the right merch companies is one of the most important decisions you’ll make. Today’s fans don’t just want to watch your videos, they want to wear your brand, collect your gear, and support your work in a tangible way. Whether you’re a YouTuber, Twitch streamer, or influencer, the right merch partner can help you scale from a single custom t-shirt drop to a full-blown lifestyle brand.
In this article, we’ll break down the top merch companies trusted by creators. We’ll explore print-on-demand services, full-service brand builders, and niche partners that specialize in collectibles and promotional products.
1. Fourthwall
Fourthwall has quickly become a go-to solution for YouTubers who want an all-in-one merch platform. It integrates directly with YouTube Shopping, so your fans can buy your YouTube merch right below your videos. With options for custom t-shirts, hoodies, and digital products, it’s built to grow with you. Fourthwall also makes it simple to set up memberships and exclusive fan perks, giving creators more ways to earn.
2. Spring (formerly Teespring)
One of the earliest platforms to work with YouTubers, Spring remains a favorite for its simplicity. Known for affordable print-on-demand services, Spring requires no upfront costs—perfect for creators who want to launch fast and experiment with different product lines. From influencer merch to everyday promotional items, Spring is built for accessibility.
3. Logoblanks
For creators and businesses who want retail-ready quality, Logoblanks is a strong partner for both influencer merch and promotional products. Logoblanks is your production partner for band merch, streamer merch, and esports/gaming merch. They build drops that are retail-ready: custom t-shirts, hoodies, embroidered hats, beanies, tote bags, stickers, and drinkware. If you’re planning giveaways, brand launches, or professional-grade merch, Logoblanks is an excellent company swag vendor to trust.
4. Spreadshop
Spreadshop offers a large catalog of custom merch products, including apparel, drinkware, and accessories, while making setup as easy as possible. It’s integrated with YouTube Shopping, which means you can feature your products in the merch shelf under your videos. For creators who want to test different SKUs without worrying about inventory, Spreadshop is a great choice.
5. Shopify
If you want more control over your brand and margins, Shopify paired with print-on-demand services like Printful or Printify is one of the strongest options. Shopify integrates directly with YouTube Shopping, so you can connect your online store with your channel. Unlike some POD platforms, Shopify allows you to grow into your own fulfillment, warehousing, and even wholesale opportunities. It’s the bridge between small drops and building a full clothing line.
6. Fanjoy
Fanjoy is known for launching influencer merch lines that look and feel like complete fashion collections. They handle sourcing, design, and logistics, making them a strong partner for creators ready to level up. If you’ve ever seen a YouTuber release a limited capsule that felt more like a streetwear brand, there’s a good chance Fanjoy was behind it.
7. Represent
Represent has helped many major creators with campaign-style merch drops. They focus on limited releases with strong branding and marketing pushes. For YouTubers who want to maximize hype and exclusivity, Represent offers the infrastructure to run large-scale campaigns without handling inventory.
8. Crowdmade
Another full-service provider, Crowdmade helps creators design and produce influencer merch that aligns with their brand. They’re known for personalized support, which is ideal if you want more than just a standard t-shirt shop. From promotional products to company swag vendor services, Crowdmade positions itself as a long-term partner.
9. DFTBA Records
Originally built for creators in the YouTube community, DFTBA specializes in both custom merch and music-related items. They’ve helped hundreds of creators launch affordable merch lines that fans love. Their boutique approach makes them a favorite for YouTubers who want attention to detail.
10. Makeship
If you’re looking to expand beyond apparel, Makeship is a unique choice. They specialize in crowdfunded plush collectibles, where fans pledge to support a design and, if the campaign succeeds, production begins. This model eliminates risk and creates excitement for special projects. Makeship has helped countless creators create exclusive, high-value collectibles for their communities.
Choosing the Right Merch Company
When selecting a merch partner, consider:
- Budget & Scale: If you’re just starting, POD services are best for testing. As you grow, Shopify or full-service vendors can give you more control.
- Product Selection: Do you only need apparel, or do you want promotional items, collectibles, and accessories?
- Integration: Make sure your merch company connects with YouTube Shopping so you can feature products directly on your channel.
- Support: Some companies provide plug-and-play solutions, while others act as long-term creative partners.
Final Thoughts
The best merch companies for YouTubers give creators the ability to transform their brand into something fans can wear, collect, and share. Whether you want affordable merch for a quick launch or a full influencer merch collection with premium design, the right partner can help you succeed. With options like Fourthwall, Shopify, Fanjoy, and Logoblanks, you can choose the path that best fits your goals—and start turning your audience into a true community.